International Hotel Management Group Inspires Change

International Hotel Management Group Inspires Change

22 November 2017

International Hotel Management Group Inspires Change International Hotel Management Group Inspires Change

Yogyakarta, Indonesia, November 16, 2017 - Archipelago International™️ received rave reviews this year at their recently held semi-annual Sales and Marketing conference. Indonesia’s largest management group has touted a unique approach to staff training as well as a highly specialized approach to guest relations. The event brought together over 150 top sales and marketing leaders from across Indonesia and Malaysia. This is the second conference for 2017 and judging by the overwhelming response, this will surely be a new standard in hotel management and training.

Six months in the making, Archipelago International launched their highly anticipated marketing and sales conference produced to inspire, motivate and drive exceptional performance. Archipelago’s Vice President of Sales and Marketing, Tenaiya Brookfield said, “Let’s face it, sales and marketing seminars can be less than motivating. Our belief is, we’re all responsible to be the difference so we’re all motivated to make the difference and that energy surges throughout the conference. The goal is to have this energy felt by guests at the hotel level.

The three-day conference, held at Grand Aston Yogyakarta, was packed with a variety of activities including the theatrical Ramayana ballet at the beautiful Prambanan. Marketing workshops were led by international industry experts and of course the hotel offered its standard five-star services.

International Hotel Management Group Inspires Change International Hotel Management Group Inspires Change

As the hospitality sector becomes more competitive, brands are tasked to find new integration techniques. Reach and conversion are topics of discussion at conferences around the world, and with Indonesia’s internet penetration at 51%, it’s no wonder Archipelago International is not resting on the status quo. Last week an Archipelago insider leaked plans to launch new analytics programming to increase conversion. It’s not clear but the company may be developing technology that promises to network over 12,000 employees, guests and partner brands through social media.

I think we hit a home-run on this one,” replied President and CEO, John Flood when asked about the overwhelming response from attendees. “The team’s efforts were applauded through hundreds of comments, praising the training, the food and the accommodations. Next year’s conference promises to be more informative with topics like integrated brand marketing being considered.


About Archipelago International

Currently, the fastest growing hotel management firm, Archipelago International holds Indonesia's largest portfolio of over 130 hotels (17,000 rooms) and 100 new properties under development across Indonesia, the Caribbean, Philippines, and Malaysia. Brands include Nomad Hostels, favehotel, Hotel NEO, Quest Hotel, HARPER, ASTON, The Alana and Kamuela. Hotels range from ultra-luxurious villas to select-service and from economy-class hotels to serviced-apartment residences.


For further information, please contact Archipelago International: 
Marketing Division 
Jakarta Corporate Office 
Jl. Casablanca Kav. 18 Jakarta 12870, Indonesia 
Phone: 62 361 - 8468684

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